Logodesign Coaching Praxis

Logo & Branding for Hypno Coach

Logodesign Coaching Praxis

Logo & Branding for Hypno Coach

Who are you as a hypnosis coach? What are your brand vibes? Who do you want to attract?

Christianes Vision ist, Menschen mit der sogenannten selbstorganisatorischen Hypnose in wenigen Sitzungen effektiv zu helfen, indem sie ihren Klienten Zugang zu ihrem Unterbewusstsein zeigt. Der Klient entdeckt dem Bewusstsein bisher verborgene Wünsche und Emotionen und kann so die wahren Ursachen seiner Probleme finden.

Anders als bei der weithin bekannten Suggestiv-Hypnose findet der Klient seine eigenen Wege und erkundet sein Unterbewusstsein auf seine Weise und in seinem Tempo und kreiert auch eigene Lösungen.

Als Christiane und ich uns begegneten, war sie schon einige Monate mit ihrer Praxis nebenberuflich erfolgreich. Das Thema Website und Logo war allerdings eine Herausforderung. Christiane wünschte sich eine Website als vertrauensbildendes Medium für ihre Interessenten. 

Da noch kein Logo und Identity Design vorhanden war, starteten wir damit, Christianes Hypnose-Coach-Persönlichkeit zu ergründen und in Bilder- und Farbwelten zu übersetzen.

Wie es später mit dem Projekt Website weiterging, kannst du hier lesen.

Markenwerte und Zielgruppe

Wer bist du als Hypnose-Coach? Was strahlst du aus? Wen möchtest du anziehen?

Im Branding-Workshop ging es darum, Antworten auf diese Fragen zu finden. Diese sind dann Grundlage für die Entwicklung des Logos, die Wahl der Farben und der Schriftarten.

Zwei Faktoren sind hier Wegweiser: Zum einen die Frage, mit wem Christiane arbeitet und arbeiten möchte – also ihre Zielgruppe. Und zum anderen spielt natürlich auch eine Rolle, was Christianes besondere Eigenschaften sind und was sie ausstrahlt und ausstrahlen möchte.

Wir identifizierten Klarheit und Kreativität als wichtigste Markenwerte, denn Klarheit ist das Ergebnis von Christianes Arbeit und Kreativität der Weg ihrer Klienten zur Klarheit.

Markenwerte Branding für Coach
Arbeitsblatt Markenwerte aus Christianes Branding-Workbook

What you see here is a page from Christiane’s workbook on branding. She found at first, that the brand values “clar, creativ and courageous” describe her business best. Later “courageous” was replaced by “calming”. Not because “courageous” is wrong, but because the question is which perspective on Christiane’s work is the one that creates trust with the prospect. Yes, it takes courage to decide to seek support.

But because of that, it is a good idea to welcome the proscpect with more calming, reassuring tones, to help them feel comfortable. I translated that into the choise of a dark green combined with a soft beige tone as a background color. That fulfilles both the aim of readability and contrast and the calming, soft vibes.

If we would have translated “courageous” directly into the design, we might have chosen bright colors – and that would perhaps put Christiane’s prospective customers off. 

And exactly these detail decisions led to a design, which Christiane really loved in the end. She said it felt like it has been always there.

 

Christiane's logo design

How we identified the most important out of numerous ideas

..... Ein Logo ist dann gut, wenn man es mit dem großen Zeh in den Sand kratzen kann.“

Kurt Weidemann, Typograf, Gestalter
Logo Design Inspiration für Hypnose Therapeutin

Even if a good logo seems like it doesn’t take much work because it’s so simple, the process of achieving this simplicity is one of the most intense parts of my work.

What is the most important thing you want to communicate and how can you convey this in a simple logo without overloading it?

This is what Christiane and I explored in the logo design process. We started by brainstorming numerous ideas. I then worked out the first drafts. Thanks to our good preparation work, I was able to understand Christiane and her work very well and translate it into visuals, so hardly any changes to the chosen design were necessary.

Christiane decided on the logo, which combines the ideas of “door” and “spiral” in an abstract form. These ideas have multi-layered connections with Christiane’s work. Some of the most important associations are: The door as a gateway to the subconscious, the door to new possibilities, and the spiral as both a symbol of deep exploration and a symbol of unfolding. Apart from this, the spiral and door are also familiar motifs from the field of hypnosis. Taking such “visual habits” into account without falling into cliché helps to communicate at first glance what Christiane’s offer is all about.

As a result, Christiane received a brand guide that sets out the use of logo variants, colors and fonts. This can be used when designing the website, flyers, stationery, business cards and all other advertising materials to communicate a clear and recognizable visual message.

Christiane about the project:

....... Sometimes you understood me better than I understood myself. Never before has anyone been so open to my passion and my inner work. Through the process, I not only got a logo that looks like it's always been there - but also developed greater clarity about what I want to achieve with my hypnosis practice."

Christiane Donner, coaching-in-hypnose.de
Visitenkarten und Brandinng für Hypnose Coach
Client:
Christiane Donner
Client website:
Project scope
  • Branding workshop
  • Identity design, including logo, fonts & colors
  • Definition of brand guidelines
  • Christiane also asked me to create her website, read more about that project here
Credits:
no other participants on this project