Creating a space for living, living together and culture while offering investors a sustainable investment – that is the vision of Die ZukunftMacher, a housing and building cooperative currently being founded in the Sauerland region. The founders wanted to unite community, creativity and reputability reflected in their brand: after all, it should appeal to prospective tenants, event organizers and investors alike.
The project started with a brand workshop to work out the desired brand values and find a common language. This was followed by the design phase, in which I created several possible brand designs. The brand concept that was chosen as the favorite,